Brand touchpoints: Where it all add up
Whether we are aware of it or not, as business owners, we already have brand touchpoints where customers interact with our brand in different ways.
It takes time to build a brand. If a customer cannot see your logo anywhere, it is of little use. Printing a visual identity is meaningless if people only glance at it once before forgetting about it.
You probably already know that there are more than a hundred touchpoints available that both big and small organizations are accustomed to using. We created these several touchpoint branding in order to continuously and subtly help customers remember us.
PROMOTIONS!
Sale! Sale! Sale!
A frequent strategy to draw customers is to provide a discount for a set amount of time at a specified percentage. People are more likely to make a purchase if they are aware of the worth of a good or service and see how the discount might be beneficial. Additionally, it is a terrific way for customers to interact with our brand.
A brand may eventually become associated with discounts if it gives too often, which is not always a good thing. If there is no discount, people won’t buy and will instead wait for the next promotion. Additional to a straightforward discount, there are several other forms of promos you might wish to take into account:
- Discount:
Give a slight price reduction of % or RM - Free Shipping:
Provide free shipping - Package:
Buy more, save more - Free gift:
Give a sample product or corporate gift - Membership point:
Encourage more loyal customers - Coupon:
Give me an exclusive coupon - Matches:
Raise the feeling of excited customers and gifts - Holiday / Celebration promotion:
Customers love to shop during the festive season
Should you need promotion design such as posters or vouchers, Axpic would be helpful to design beautiful materials.
SOCIAL MEDIAS
The majority of business owners have already begun actively using social media, which includes:
- Telegram
- Youtube
- Tik Tok
- And a lot more
While attracting sales online are important (and easy to a certain extent), building a brand is as important. It is by far the most crucial brand touchpoint to be taken care of, as the traffic to these social media platforms can easily surpass the total traffic to websites, events, and other channels. Whatever is uploaded here will be seen by our followers and gradually shape how they perceive our brand.
Use these platforms to convey consistent messages with up-to-standard visuals.
AMBIANCE
Does the atmosphere influence the brand? Yes!
What is the difference between fried noodles and fried noodles at a hotel?
Why one RM5, but the other RM19?
There are a lot of factors really, but one of the obvious ones is due to the better ambience of the hotel; spacious table arrangement, air-conditioned well-lit room, soothing background music, served by a gentleman, and many more.
So what other places need to be taken care as a brand touchpoint?
- Shop front
- Meeting place or meeting room
- Boss’s room
- Staff or operation area
- Reception area
- Amenities including toilet, stairs, surau, dining area etc
Not that we have to spend a lot to create a first class interior design in these area, but take care of the basics. Keep them clean and decorate them using your brand elements (color and pattern) if possible.
Make sure the brand is not contaminated with an inappropriate atmosphere.
CUSTOMER SERVICE
From the first customer hears about our brand, until the time he comes to our store, buy our products, taste our products and experience our aftersale service. All of this is the customer experience.
Service during customer call
Customer feelings when entering the store
Business experience
Feel for yourself the purchased product
This is not an easy job. But it starts from one step. Will be more organized if it has a good SOP and system
Let customers fall in love with our brand with the best experience they can never forget.
WEBSITE
Nowadays, website is easier to build and more affordable than ever before. Most website don’t require regular updates like social media. The info there should be chosen to last long. If it’s developed right, it will be a more powerful entity to complement social media and can even stand on its own without facebook, insta etc. For long term, it’s a great brand touchpoint.
Websites usually contain the following:
1) Product/service description
2) Catalog & place of purchase
3) Blog (Here we need to update regularly)
4) About the company / brand
5) Testimonials, portfolio & customer list
6) How to contact
The more customers visit our website because of the good content and good user interface, the more positive their perception of our brand.
BLOG
Namely blog, insight, and news, it’s essentially where knowledge can be shared online. Blog can be a very powerful tool not only to convey message, but to attract traffic through SEO and build credibility as certain topic authority, which means its a great brand touchpoint and may lead to sales convertion.
What can be shared in blog? A lot!
- Information
- Guidlines or instructions
- How to’s
- Tips & Trick
- Current events
- Recipes
- Do-it-yourself projects
- Experiences
- Reviews
- And more…
WordPress, Blogspot, Blogger, LinkedIn, Tumblr, or in your own website are some of the best place to start blogging.
Few people possess the capacity to write consistently for a protracted period of time. Content must be entertaining and original. Since blogs are frequently picked up by google search and remain there as long as people search the topic, if done effectively, it might be a terrific long-term investment.
NEWSLETTERS
A newsletter is a continuation of a website. Usually, websites that have blogs or active content updates have the ability to provide more info to their followers by allowing free subscriptions on their website or other forms. Those who subscribed will be sent informative emails from time to time.
Some good info to share through the newsletter:
- Special information related to the content of our blog
- Tips or guidelines
- Testimony
- Promotion
- Product/service info
- Update relevant current events
There are customers who subscribe to the newsletter but do not read the email provided. This does not help the brand but a small percentage of those we broadcast the mail will need the info we share. They’ll be the ones who actually benefit from the brand touchpoint.
Don’t spam, provide the best info with interesting insights.
FORMS
For some businesses that have a system, the use of forms in business operations is not foreign.
Forms that have a logo with those that don’t have a different feel to the person reading them.
Among the forms that are often used:
1) Quotation, Invoice, Receipt
2) Order form, LO, DO, Payment voucher
3) Registration form
4) Survey, Feedback form
5) Agreement
6) Minutes of meetings
7) Online form
Brand touchpoint is not just for customers, but also for staff and business partners. Make sure all types of forms that come out from your company or brand, even the simplest of forms, are equipped with a neat and good design, layout, and logo.
Make sure the form is easy to read and fun to fill out.
SIGNAGES
If you have a physical shop or office, it is best to make sure there is a signboard for people to know where you are. Easily readable signage helps put the brand name and logo into the minds of prospective customers who often pass by the store.
There are a lot of other shops’ signboards around our shop. It might help to have more highlights by using a more prominent design or better signboard material. Here are some signboard types you might want to explore:
- Lightbox (Common)
- 3D box up
- Neon
- Acrylic small signage
- Zig zag tarpauline billboard
Sometimes the lighting options also add up to emphasize our signboards including Front lit, backlit, and spotlight.
Where else would we be allowed to place our logo that big without a fee? It’s a must-have brand touchpoint for the store owner.
PACKAGINGS
Among the very important touchpoint brands is packaging.
Packaging serves to provide information to customers about our products. More importantly, it brings perceived value to the customer. If attractive, then our products will be easier for customers to buy than competitor products on the same shelf.
Among the types of packaging commonly used:
- Kotak (kad tebal)
- Kotak (plastik)
- Balang kaca/plastik beserta label sticker
- Botol kaca beserta label sticker
- Botol plastik beserta printed label
- Pouch plastik beserta printed label
- Pouch plastik beserta label sticker
- Beg kertas dan plastik
In addition to the selection of suitable containers, a good finishing can increase the value of the packaging as well as make the product in it look more attractive and worth buying.
These are some of the types of packaging commonly used by product owners on their packaging:
- Gloss Laminate
- Matt Laminate
- UV spot
- Hot Stamping
- Foil
- Silkscreen printing
- Plastic Shrinkwrap
In fact there are many more printing and finishing technologies that are becoming increasingly sophisticated. Good brands are always looking for opportunities to keep customers excited and remember about their products with increasingly beautiful packaging with better quality.
Spend a little time and capital if you need to make good packaging. It will give a good return God willing.
EXHIBITIONS
Fortunately, if we join an exhibition, it will not only bring a mission to increase sales, but also to improve the brand.
Many can be placed in the showroom even as big as 10x10ft to make your booth look more attractive and professional:
- Ambience (lighting and furniture arrangement in our exhibition booth)
- Good product arrangement
- Sampling booth
- Clear and attractive logo signage
- Clear and attractive logo signage
- Bunting roll up brand or product
- Flyer or brochure for distribution
- Wallpaper sticker (if allowed)
- Props and Standee are cut according to the shape of the product
- Easel with the latest promotional foamboard poster
- TV for product or corporate video display
- Insta worthy backdrop
There are many more interesting ideas that can be made at low cost but the results are wow!
Attractive interior development, decoration and ambiance will make your booth stand out from others.
PROPOSALS
The proposal paper is not just info and text. It is not difficult to bring a brand element in a paper or proposal that you want to show to stakeholders.
Use the following elements:
1) Clear logo
2) Increase the number of images and improve the text layout
3) Use infographics and clear section divisions
4) Use elements/elements that are synonymous with your brand and logo. For example line2 with a special design with the same color as the logo
5) Good paper printing material
A good brand will take into account everyone who will see our products and business
