Chemilan, a Malaysian snack brand, is a vibrant celebration of family and flavor. Our collaboration began with brainstorming the brand name, ensuring trademarkability, and designing a logo that resonates with the brand’s identity. The whimsical pastel colors and the endearing characters—Che Milan, Pak Lan, Lily, and Billy—breathe life into the packaging, display designs, and website. Over the past five years, we’ve been the creative force behind their big campaigns, infusing each project with the joyous spirit that defines the Chemilan experience.