Tips & Info

Whether we are aware of it or not, as business owners, we already have brand touchpoints where customers interact with our brand in different ways. It takes time to build a brand. If a customer cannot see your logo anywhere, it is of little use. Printing a visual identity is meaningless if people only glance at it once before forgetting about it. You probably already know that there are more than a hundred touchpoints available that both big and small organizations are accustomed to using. We created these several touchpoint branding in order to continuously and subtly help customers remember us. PROMOTIONS! Sale! Sale! Sale! A frequent strategy to draw customers is to provide a discount for a set amount of time at a specified percentage. People are more likely to make a purchase if they are aware of the worth of a good or service and see how the discount might be beneficial. Additionally, it is a terrific way for customers to interact with our brand. A brand may eventually become associated with discounts if it gives too often, which is not always a good thing. If there is no discount, people won’t buy and will instead wait for the next promotion. Additional to a straightforward discount, there are several other forms of promos you might wish to take into account: Discount:Give a slight price reduction of % or RM Free Shipping:Provide free shipping Package:Buy more, save more Free gift:Give a sample product or corporate gift Membership point:Encourage more loyal customers Coupon:Give me an exclusive coupon Matches:Raise the feeling of excited customers and gifts Holiday / Celebration promotion:Customers love to shop during the festive season Should you need promotion design such as posters or vouchers, Axpic would be helpful to design beautiful materials. SOCIAL MEDIAS The majority of business owners have already begun actively using social media, which includes: Facebook Instagram Twitter Whatsapp Telegram Youtube Tik Tok LinkedIn And a lot more While attracting sales online are important (and easy to a certain extent), building a brand is as important. It is by far the most crucial brand touchpoint to be taken care of, as the traffic to these social media platforms can easily surpass the total traffic to websites, events, and other channels. Whatever is uploaded here will be seen by our followers and gradually shape how they perceive our brand. Use these platforms to convey consistent messages with up-to-standard visuals. AMBIANCE Does the atmosphere influence the brand? Yes! What is the difference between fried noodles and fried noodles at a hotel?Why one RM5, but the other RM19? There are a lot of factors really, but one of the obvious ones is due to the better ambience of the hotel; spacious table arrangement, air-conditioned well-lit room, soothing background music, served by a gentleman, and many more.  So what other places need to be taken care as a brand touchpoint? Shop front Meeting place or meeting room Boss’s room  Staff or operation area Reception area Amenities including toilet, stairs, surau, dining area etc Not that we have to spend a lot to create a first class interior design in these area, but take care of the basics. Keep them clean and decorate them using your brand elements (color and pattern) if possible.  Make sure the brand is not contaminated with an inappropriate atmosphere. CUSTOMER SERVICE From the first customer hears about our brand, until the time he comes to our store, buy our products, taste our products and experience our aftersale service. All of this is the customer experience. Service during customer callCustomer feelings when entering the storeBusiness experienceFeel for yourself the purchased product This is not an easy job. But it starts from one step. Will be more organized if it has a good SOP and system Let customers fall in love with our brand with the best experience they can never forget. WEBSITE Nowadays, website is easier to build and more affordable than ever before. Most website don’t require regular updates like social media. The info there should be chosen to last long. If it’s developed right, it will be a more powerful entity to complement social media and can even stand on its own without facebook, insta etc. For long term, it’s a great brand touchpoint. Websites usually contain the following:1) Product/service description2) Catalog & place of purchase3) Blog (Here we need to update regularly)4) About the company / brand5) Testimonials, portfolio & customer list6) How to contact The more customers visit our website because of the good content and good user interface, the more positive their perception of our brand. BLOG Namely blog, insight, and news, it’s essentially where knowledge can be shared online. Blog can be a very powerful tool not only to convey message, but to attract traffic through SEO and build credibility as certain topic authority, which means its a great brand touchpoint and may lead to sales convertion. What can be shared in blog? A lot! Information Guidlines or instructions How to’s Tips & Trick Current events Recipes Do-it-yourself projects Experiences Reviews And more… WordPress, Blogspot, Blogger, LinkedIn, Tumblr, or in your own website are some of the best place to start blogging. Few people possess the capacity to write consistently for a protracted period of time. Content must be entertaining and original. Since blogs are frequently picked up by google search and remain there as long as people search the topic, if done effectively, it might be a terrific long-term investment. NEWSLETTERS A newsletter is a continuation of a website. Usually, websites that have blogs or active content updates have the ability to provide more info to their followers by allowing free subscriptions on their website or other forms. Those who subscribed will be sent informative emails from time to time. Some good info to share through the newsletter: Special information related to the content of our blog Tips or guidelines Testimony Promotion Product/service info Update relevant current events There are customers who subscribe to the newsletter but do … Read more